About BENGI
DIGITAL-FIRST MARKETING
Digital Marketing Director | Data-Driven Web Strategist | AI & Emerging Tech Enthusiast | Expert in Generative Search, Paid Media, and Content Campaigns
Results-oriented, data-driven Digital Marketing Director with 15+ years driving ROI through AI, attribution, and multi-channel optimization. Proven success in lead generation, global content scaling, and website architecture, delivering significant KPI growth. Key achievements include a 17% YoY pipeline growth, a 150% increase in global content downloads, 156% growth in lead conversions, growing teams, and scaling digital marketing operations.
Let's connect to discuss how my expertise can drive your growth initiatives.
EXPERTISE INDEX
SEO. VIDEO, & CONTENT STRaTEGY
SEO. VIDEO, & CONTENT STRaTEGY
SEO. VIDEO, & CONTENT STRaTEGY
WEBSITES
SEO. VIDEO, & CONTENT STRaTEGY
SEO. VIDEO, & CONTENT STRaTEGY
multi-channel CAMPAIGNS
SEO. VIDEO, & CONTENT STRaTEGY
multi-channel CAMPAIGNS
Examples of Web Copy & Content Assets
WEB COPY FRAMEWORK
WEB COPY FRAMEWORK
WEB COPY FRAMEWORK
Developed and enhanced M-Files webpage copy using a unique framework. Example page provided.
WEB COPY FLOW
WEB COPY FRAMEWORK
WEB COPY FRAMEWORK
Collaborated with IDC's VP of Global Marketing to establish thought leadership in key areas, optimizing web pages with UX and dev teams. This is an example.
SALES ENABLEMENT
WEB COPY FRAMEWORK
SALES ENABLEMENT
Guided content writers to create on-brand, valuable content. Example content asset here.
BLOGS & ARTICLES
AWARD SUBMISSIONS
SALES ENABLEMENT
I enhanced online positioning and product strategy at B&B Protector Plans, resulting in content like this blog that converts to estimates.
AWARD SUBMISSIONS
AWARD SUBMISSIONS
AWARD SUBMISSIONS
At Etiya Information Technologies, I managed award submissions and press releases, resulting in this award and published release.
COPYWRITING
AWARD SUBMISSIONS
AWARD SUBMISSIONS
At Iowa State University, I launched a clubs and associations column for the Iowa State Daily. Here's a sample article.
WEBSITE ENHANCEMENT Example
SITUATION
M-Files' global domain presented significant challenges: a legacy, content-heavy architecture characterized by a fractured directory structure, resulting in suboptimal UX, elevated bounce rates, and diminished conversion funnels. The site exhibited over 40,000 crawl errors, ranging from 404s and 301/302 chains to excessive click depth, alongside a complete absence of on-page SEO best practices, including meta title and header hierarchy optimization.
TASKS
To address site issues, I implemented a comprehensive technical and content SEO strategy, including information architecture overhaul, navigation optimization, sales-funnel content development, and performance engineering.
ACTION
I drove website scalability and internationalization by restructuring subdirectories, optimizing content, and strategically recruiting a webmaster. Integrated analytics tools and a holistic approach ensured successful execution.
- Navigation mapping
- Wireframes
- Integration of key tools
- Trial experience launch
- Microsoft positioning
- Optimization of form pages
- Home page enhancements
- Design lift
- GEO and SEO
RESULTS
Through strategic interventions, the domain was transformed from a static content repository into a robust lead generation engine, yielding remarkable results. Organic search traffic surged by 450%, demonstrating increased visibility and reach. Page exit rates plummeted by 66%, indicating improved user engagement and content relevance. Homepage rage clicks decreased by 37%, suggesting a more intuitive and satisfying user experience. Lead quality was significantly enhanced, with spam effectively mitigated, while form inquiries soared by 65%. Most notably, user intent, a crucial metric for conversion potential, skyrocketed by 313%, showcasing the platform's newfound ability to capture and convert engaged prospects.
MULTI-CHANNEL CAMPAIGNS WITH OMNI-MESSAGING
Theme: Microsoft
S - Lack of visibility
T - Strengthen value proposition & pipeline growth
Increase Pipeline Velocity Now
Theme: Netsuite
S - Slow lead acquisition
T - Enhance market positioning, refine value proposition, drive pipeline growth
Scale Lead Acquisition Effectively
Examples Of Video Direction
